Static and unresponsive websites are a thing of the past. New advances in AI and online website builders offer easy-to-use website templates to create and promote your online presence. However, developing a responsive website takes a certain level of experience, adhering to web design best practices and following Google's design guides. In this article, we help you understand what is needed to design a responsive website that performs great on mobile devices.
Why Websites Should be Designed for Mobile
Users in Ireland are accessing the internet on a wide range of devices, with mobile phones and tablets tallying upwards of 65%. Crafting a responsive website isn't just about adapting to different screen sizes; it's about creating an experience that resonates with your audience, regardless of the device they use. When designing your website a few considerations should be included such as where your customers find you and how they interact with your online business.
If your advertising focus is on social media then it is crucial to have a mobile-optimised website.
If you are a local store that brings website traffic through Google Maps then your main customer base will also be using mobile devices.
Taking these factors into consideration will help you design the perfect site for your customers.
Simplifying Navigation for Enhanced Accessibility
The foundation of a responsive website lies in its navigation. Your customers want information quickly and without confusion and this begins with your website navigation. Streamlining your website menu, making it intuitive and easy to navigate without the need for zooming.
Customers in Ireland appreciate a straightforward journey through your site, and simplicity in navigation is key. The goal is to provide clear and easy to follow information and allow your customers to contact your business, whether its filling out a form or finding your contact details. Doing this will help to increase conversions and lower Churn rates.
Your Website's Loading Time Matters
Did you know it only takes 3 to 4 seconds for a user to leave your website? A slow loading website can have a real negative effect to your search engine rankings and more importantly your sales.
A website that loads quickly not only enhances user satisfaction but is also favored by search engines. When designing and developing your website, always consider loading speeds. Having large image sizes or videos may slow down your website. Are main tips here would be to:
Use image compression tools to make sure your images are as optimised as possible.
Use web images to help increase website speeds when available.
Embed video files from YouTube, Vimeo etc. rather than having larger video files on your websites.
Our team at Full Circle Design prioritizes website speed to ensure your visitors in Ireland have a smooth and efficient browsing experience.
Optimising for Local Search
For businesses catering to an Irish audience, emphasizing local options is crucial. Whether it's showcasing products, services, or special offers, let your Irish users feel a connection to your website.
Your Google Business Profile is vital to your search engine performance and in our opinion a massively underused tool to increase local search and search engine rankings. Optimising your website for local search and advertising on your Google Business Profile is a great way to bring in new customers. Again, users coming from Google are predominantly using mobile devices so having a mobile optimised website will of course help your customers find what they are looking for.
A great way to build your local search rankings is to develop a location focused website page. Say your located in Clonmel, Co. Tipperary like us. Developing a page that includes localised information such as where your customers can find you, what you do for your local customers and any additional relevant information will aid in increase local search and increase search engine rankings.
Making Your Contact Information Accessible
If your a business that relies on phone calls or emails to generate sales then it is vital to make this contact information easily accessible to your customers. Website elements such as click-to-call or click-to email buttons limit the amount of clicks needed for a customer to contact you and will help to increase contacts.
A main issue we see time and time again is busy or over crowded menu bars. Website visitors should have an easy route to information and contact details and confusing users with too much information is not beneficial. The goal is to minimse distractions and ensure your customers can find your contact information and effortlessly get in touch with your business.
Simplify Forms for Increased User Interactions
Whether it's lead generation or customer feedback, forms are integral to user interaction. Overly designed forms actually turn customers away and lower your conversion rates. Think of the larger blue-chip organisations like Google, Meta etc. who all have simplified forms or search bars.
When designing and developing forms on your website, stay away from images or colour variations and stick to clear and easy to complete form designs. A customers regardless of their IT skills should have the ability to click on to your website, find your contact page and fill in a form to request information.
Whether its on your homepage or your contact page, think about why customers would want to be on your website. What information may they be looking for or need to get from you? Creating a strong and seamless user experience continues all the way through to your website forms. Choosing which data fields to include in your forms and making it easy to select and enter certain information with ease will help to entice customers to leave their information and allow you to increase your customer base.
Responsive Website Design with Full Circle Design
Crafting responsive websites isn't just about following trends; it's about staying competitive in the digital landscape in Ireland. At Full Circle Design, we understand the unique needs of all businesses in Ireland and have worked with businesses across all sectors. Our goal is to develop a high performing, responsive website to help grow your online business and place your business in front of the right customers online.
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